Image - Mobile

New Balance Sport 247

Life In 24/7

The New Balance 247 Sport is the latest addition to the sportswear brands lineup; designed to support a modern, urban lifestyle. The vice president of global lifestyle at New Balance, Shinichi Kubota, described the new model as “a nod to our iconic styling but a major step forward in representing the intersection where sport and lifestyle meet”.

Photos by Elliot Jones

54zine236