When I’m collecting shoes it’s like I’m collecting art.
At 18 years old, Daniel has already styled and assisted on campaigns for major brands, walked for influential UK Designers at London Fashion Week and released his own capsule collection. Daniel was just 17 when he designed the Nike Sportswear x The Basement Dunk Low. Fusing his obsession for sneaker design with a desire to reengineer the classic aesthetic, he created the concept for the Dunk with the community narrative of inclusivity and diversity at its heart.
Real People Do Real Things.
Directed / Shot / Edited by Will & Ed Reid Produced by Poppy Ashton
Executive Producers: Will Reid and Alex Ropes
Creative Director: Alex Ropes
Photographers: Cosmo Webber / Jake Hartwell / Paolo Cimarra
Music: Lord Akira
A Basement Approved Production