Dirty Rich Apparel represents the beautiful struggle of life
We catch up with Ryan from Dirty Rich Apparel, and take a look at his new collection, featuring basement model Jack Talbot.
From humble beginnings, Dirty Rich Apparel was born and founded in the outskirts of London by Ryan Hewitt.
Over the course of Winter 2013 and the beginning of 2014, “The Shed” was built. Self taught, Ryan provided himself and the business with an in house opportunity to screen print all the designs needed for the Dirty Rich Apparel offering, quite literally, on his doorstep.
As the core components of the business came together, the creative ideas, concepts and aesthetic of the ‘Dirty Rich’ identity became clear to me. With the brand officially launching in the August of 2014, a physical space was required for the initial expansion of the brand. The natural and obvious choice for the business was to create an online presence and find a physical space. The iconic and infamous London borough of Camden allowed the Dirty Rich Apparel brand to firmly make it’s mark on the UK high street, taking pride of place in such a historical and renowned location.
I still print all the designs in “The Shed” to date. As Dirty Rich Apparel continues to move from strength to strength, ambitious and eager to both please my loyal customer base whilst succeeding in achieving my own personal business and career goals.
The Broken Heart collection is about the romance of skate, the love for the culture and most of all giving back to the skate community.
I wanted to make a collection with the means to give back to the culture and a small community. Every little helps, and the idea is to continue this with every collection I release, 10% percentage of the proceeds will go to a suitable cause; in this instance, the backers funding for The Broken Heart collection will help build Burwell skate park!