Three silhouettes. Hundreds of choices. Time to get creative.
Over the last few days, New Balance have launched their NB1 customisation project in Europe. New Balance themselves have offered the service prior to this moment, but the option to customise and personalise your own pair of New Balances has been strictly a stateside affair. At the moment, three of the most loved and familiar silhouettes are available for customisation – the 574, 998 and 990v3 – but don’t be surprised if you see more fan favourites become part of the NB1 project.
The Basement had the opportunity to design their own pair to test out the options. The result was the New Balance 998 “BSMNT”, which uses monotones to reflect the often grey and black landscape we find ourselves in when taking to the streets of Soho at night.
One thing that could be off-putting to the average consumer is the price point; at £230 for the 998’s we trialled, it’s not cheap. But what can be said is that New Balance are known within the sneaker community for putting out pairs where build quality, shape and materials are all on point. The NB1 998s didn’t differ from this trend.
If you fancy having a go at making your own pair, head to http://www.newbalance.co.uk/nb1/ and see what you can come up with. And check out some more images below of the ones The Basement created.
Shoe design and creative direction by Alex Ropes.
Photography by Daniel Pacitti.