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  • Basement
  • Fashion
  • Footwear
  • Art
  • Music
  • Shop
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BasementFootwear

Life In 24/7

written by The Basement 11/02/2017

Supporting those who lead a round-the-clock lifestyle.

The New Balance 247 Sport is the latest addition to the sportswear brands lineup; designed to support a modern urban lifestyle. The vice president of global lifestyle at New Balance, Shinichi Kubota, described the new model as “a nod to our iconic styling but a major step forward in representing the intersection where sport and lifestyle meet”.

For us at The Basement, that means a shoe that can be worn all day, everyday, 24/7. We decided to put the shoes in the hands one of our community members to see how it would hold up against an around-the-clock lifestyle.

Video by Ed Reid

Music by Warren Xclnce and Thutmose

 

Life In 24/7 was last modified: February 11th, 2017 by The Basement
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