1 of 35 they’re never going on sale
The New Balance 574s is New Balance’s newest sport silhouette, that’s not for sale. The ‘Friends & Family’ 574s’ are only being distributed to the brands closest friends and family, with us being lucky enough to receive two of the thirty-five pairs in Europe. We came together with Nayaab and Thai to create a narrative around the trainers highlighting the exclusivity and luxury of the 574s.
Produced by The Basement
Photography by Thai Matic
Styling by Nayaab Tania
Video by Willem Verbeeck
Creative direction by Tayler Prince-Fraser