Fact or Fiction?
The word on the majority of sneaker heads’ lips over the last few weeks has been the rerelease of the ‘Pirate Black’ Yeezy 350. With rumours now surrounding the rerelease of the ‘Turtle Dove’ colour way, I thought I’d cover what could happen if more pairs were released.
The obvious solution is that more people will be able to acquire the pair(s) they want, with greater ease and probably at a lower (aftermarket) price. The yeezy is the shoe everyone wants at the moment; as a ‘public’ sneaker head (with 95% of my Instagram photos being kicks), I have people I used to go to school with asking me where and how they can get them. They know nothing about the shoe itself, and are often alarmed when you quote them a price of several hundred pounds, but it just shows the reach Kanye and Adidas have with this model.
Personally, the Adidas Yeezy range hasn’t appealed to me. They don’t suit my aesthetic; I’m much more of a Nike-head, who dabbles in other brands here and there, and a more ‘traditional’ sneakerhead who loves his runners and a strong passion for Jordan Brand. I think they are a great shoe, and I have countless friends with various pairs – one pair in particular I managed to fluke online and gave them to a friend as it was his birthday. Like many others, he wanted the shoe simply to wear on a day to day basis. Some people say that is silly to ‘destroy’ a £150/£400 shoe (whichever way you look at it) but I see them as a shoe to be worn.
That brings me on to the extremely high secondary market price that all colour ways and models have quickly picked up. People will always moan that the ‘resell’ kills the culture, but without it the whole streetwear/sneaker culture would be nothing. There has been a definite incline in the amount of people buying purely to sell over the past couple of years, and this is purely because of the vast reach the culture now has. Bringing it back to people I grew up with, I have others asking me how to get ‘x’ pair of shoes or ‘y’ piece of clothing simply so they can make a quick buck. Releasing more pairs will only lower the market price, and the number of people buying purely to sell will somehow get higher than it already seems to be.
So, do I think more colour ways will rerelease in the future? My simple answer is Yes. I wouldn’t be surprised to see all the released colourways come back in the very near future. For one to be released, it shows the brand and the collaborator have the intention to release more and more pairs. Maybe this will be the start and end, and we’ll see the end of the 350 and more of a push on the 550s, 1050s and variations of previous models that we saw at the Yeezy Season 3 premiere last Thursday (11th), but I really feel Kanye’s intentions are to try and get a leg over Nike. Personally, I don’t think that will ever happen – Yeezy will never jump over the Jumpman. Hearing (with encouragement) the chant of ‘Fuck Nike’ at the premiere last week was enough to confirm to me that Kanye is in this for the ‘title’, and the only way I see him even coming close to that is with a bigger deal.