HTM’s for all?
Nike recently announced exciting new additions to their current iD program. Those who want to create their own Nike iD’s can now collaborate with the legendary trifecta known collectively as HTM. Hiroshi Fujiwara, longtime Nike collaborator and founder of Fragment Design, provided his signature tones for the Air Max 95 H. Tinker Hatfield, best known for his Jordan and Air Max designs, selected the colour palette utilised across the Air Max 1 T. Last but by no means least, Mark Parker provided vivid hues inspired by the natural world for use on the Air Max 2014 M.
We took a trip to NikeTown London to try our hand at designing our own editions in collaboration with the new HTM iD line. We split into three teams to work on each shoe and go head to head presenting our ideas.
With the winning design presented using buzzwords like “progression” it was difficult for the other teams to compete. With the airbag and midsole utilising a fade symbolic of the coming and going of trends, interests and sartorial progression. Hits of red and white on the tongue referenced the selvedge line of denim. A silver swoosh detailed the metal components of denim and leather jackets alike as rivets and zippers.
Displayed aside the Sneakers Cube, a HTM collection provided by Mark Whitfield provided a snapshot of the progressive nature of the HTM line.
We also had the opportunity to preview upcoming HTM products that are set to release on Air Max Day this Saturday.
The Basement NIKEiD Air Max HTM will be here in time for summer ’16, keep watch to see how you could get your hands on a pair.
Photos by @shezimanezi