With over 120 years of established brand DNA, Converse are bringing a new energy and fresh takes on our favourite silhouettes.
We got the first look at what Converse has been cooking up for SS27. With a focus on “breaking the formula” of the established Converse brand DNA, we’ve seen innovative takes on our favourite silhouettes, new technology and new colour make-ups that will be an essential in any wardrobe.
You often say we can’t talk about the future of Converse without talking about Chuck. Why is that? Alice Santos, Global Footwear Product Director, Sportswear
“The brand is synonymous with Chuck Taylor. Like our product is our brand and it is one of the most recognisable undeniably in terms of icons when it comes to footwear. The shape and silhouette and form of the Chuck Taylor is undeniable. You see it on characters, you see it in films, even if it doesn’t have a patch you know that it’s a Chuck Taylor” Chavon Webster, VP of Global Footwear & Design
Chavon Webster (VP of Global Footwear & Design) spoke to Alice Santos (Global Footwear Product Director, Sportswear) on how Converse are focussing on innovation through SS27.
“I want to walk around and see the product team laughing, having fun and challenging each other creatively on what we’re bringing forward. I think that comes down to getting a little bit out of our comfort zones and being willing to take risks.” Chavon Webster (VP of Global Footwear & Design)
“We need to be a team that obsesses and sweats every detail. Every 1% matters – when you think about the Chuck Taylor in its purest form, it is timeless. It is simple. It is classic. There is so much detail that goes into building this product. And if we are assessing every 1% of what we create, that elevates our standard of excellence through the length of craft.” Chavon Webster (VP of Global Footwear & Design)
