You will probably know the work of @hotelcreative but you might not know their Creative Director Mitch, and that’s the way he likes it. Mitch combines luxury sensibilities with a deep understanding of brands and consumers to deliver bold and transformative creativity. Here’s a look at his essentials.
(Left to Right)
— PowerBeats Pro – Black
Listening to music / podcasts and audiobooks while travelling & commuting
— Hasselblad Stellar II Special Edition Digital Camera
For the best compact camera to always have on me
— Louis Vuitton Neo Porte Cartes Monogram
Wallet to pay for my expensive tastes, Black Amex same as Jay-Z
— Mophie Charge Stream Powerstation
Always need backup power
— Glossier zit stick
Always need to sort my skin out travelling round the world (pre covid)
— FWE Tyre Levers
I ride to the station so need these for quick turn around as I always get punctures
— Specialized – Inner Tube 700c x 20-28 Presta Valve 60mm
Punctures saviour
— Roughneck Pro Tape Measure 8m
For site surveys
— Tibetan ‘Om Ma Ni Pad Me Hum’ Prayer Beads
To keep that negative energy away
— Apple Watch Series 2 Rose Gold – Pride Edition Sport Band
A cult classic, they don’t make it anymore and I don’t wanna lose it
— Railcard
Train pass as I use overground and underground to get into work
— Louis Vuitton 6 Keyholder Monogram
House / Studio Key organiser
— Louis Vuitton Porte Document Holder Monogram
When I don’t want to to take my backpack or I’m running to a meeting near to the studio, I take this

— Apple Macbook Air
My mobile (light) Mac on site (BSMNT Sticker on there)
— Louis Vuitton 3 Watch Case Monogram
Everyday Watch / Smart Watch / evening Watch
— Louis Vuitton Eye Trunk With Strap iPhone X Monogram
Always on my phone, love it round my neck
— Rolex Air King 1972 Mother of Pearl Dial
Match my sneakers watch

— Cazals 623 Crystal
Old Glasses
— Cazal 958 Crystal
New Glasses
— Nikelab ACG Poncho Black
When it rains, or Hype for Disneyland / Thorpe Park
— Zeiss Lense Wipes
Always need to clean my glasses, phone screen, Mac screen.
— Nike Air Max 90 Bacon
This years MUST ‘Air Max’ (pink lace swap)

— Tom Ford Rose Prick eau de Parfum
My new fragrance of the season
— Tom Ford Beard Oil Tobacco Vanille
Keep that ‘Tash moist
— Tom Ford Beard Comb
Keep that ‘Tash groomed

(All inside)
— Louis Vuitton Christopher PM Backpack Monogram
This is my 2nd and is a replacement someone stole my old one on the train from Paris to Amsterdam on the Thayls Train (If you get it, WATCH YOUR LUGGAGE, amateur move by me, I found out the hard way,) My old LV backpack was ravaged, lost a couple of sentimental things and my passport (which was LONG) and was trapped in Amsterdam (thank god for my amazing friends there) eternally grateful for my travel insurance as I got a new one and everything in it. I’m much more careful now. Scarred, but more aware.
