The Superstar is hands down one of adi’s most iconic three stripes – the name The Original Icon fits. From basketball to hip hop to skate, the shoe has seen many variations yet will always remain one of the most versatile lifestyle sneakers.
With a heavy-hitting lineup of recent collabs featuring BAPE, ADWYSD and Drama Call, adi knows the players to collaborate with, making sure the Superstar’s legacy just keeps getting better and better.
Directed by photographer and filmmaker Thibaut Grevet.
Narrated by Samuel L. Jackson, the campaign includes an all-time line up: football prodigy Lamine Yamal, Baby Keem, NBA superstar James Harden, skateboarding goat Tyshawn Jones, Kendall Jenner, JENNIE and recent Grammy winner Olivia Dean.
This season’s campaign is a metaphor for the timeless influence of the Superstar and those who wear it. “Superstars never go away, they are timeless and iconic. This season, we continue to show the relevance of this sneaker across music, fashion, sport, and art.” Annie Barrett, Vice President of Marketing, adidas Originals.
