Image - Mobile

Life In 24/7

Supporting those who lead a round-the-clock lifestyle.

The New Balance 247 Sport is the latest addition to the sportswear brands lineup; designed to support a modern urban lifestyle. The vice president of global lifestyle at New Balance, Shinichi Kubota, described the new model as “a nod to our iconic styling but a major step forward in representing the intersection where sport and lifestyle meet”.

For us at The Basement, that means a shoe that can be worn all day, everyday, 24/7. We decided to put the shoes in the hands one of our community members to see how it would hold up against an around-the-clock lifestyle.

Video by Ed Reid

Music by Warren Xclnce and Thutmose