90’S AND THAT
In 1998, during the boom of visible running technology in trainers, PUMA introduced the first iteration of its CELL series. The CELL Endura was PUMA’s pinnacle model in the CELL range. Fashion is a cyclical creature, and its gone full circle back to the 90s, ushering in return of the OG on the eve of PUMA CELL’s 20th anniversary.
With Tom, Ade and Tyrone each bringing their own individual style to the crep, we wandered down to our home turf, Soho, with them stopping us at our daily hang outs. Tyrone had a day pint. Ade floss danced through the streets, as is usually the case if you know Ade. Tom caught us up on his pop-up store a few weeks back and the antics him and his lot got up to that weekend. The Endura fit into every scenario.
The CELL Endura drops tomorrow morning at the usual top tier stores across the UK and Europe, PUMA.com and PUMA stores worldwide in limited quantities. Expect to see more content on our website and socials of the CELL series. #BasementApproved
Words by HarteBlanche
Photos by Cosmo Webber
Filmed by DFR
Edited by Pyro XIX
