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The Basement Pop-up – London

Come thru and chill

The Basement is taking over 90 Piccadilly boutique, from the 17th-21st of August. Open from 11-6 everday, the space will be host to brands, artworks and Basement fam. Feel free to come down to check out the clothes, the artwork or just have a drink and chill. The closest station is Green Park underground (Victoria, Jubilee and Piccadilly line).

The brands we will be hosting will rotate from day to day, with two surprise collaborations coming Friday and Saturday. The list of brands and the days they’re being stocked is below.



Plastic studio is a small project established and directed by Tisloh Danboyi. It’s aim is to provide contemporary apparel to the modern client which is clearly seen the simple style that it’s apparel resonates.

In-store for the 17th only.


Alexandra Louise Champion Hackett is a menswear designer and creative practitioner, born and raised in Australia but currently based in London. She focuses on exploring the notion of ‘the body as a product and clothing as a form of product packaging’.

“Known for her innovative use of unconventional materials and unique design code, Alexandra Hackett is a dot-com hero and internet it-girl.” – iD Magazine

“One of the top future Australian Icons” – Pedestrian.TV

In-store for the 17th only.



“Freshly established in 2016, Circa16 is a streetwear label focused on producing high quality, clean and simple products. Broken down into several capsules a year spanning different themes, Circa16 shows love for all. The uniform for the street”

In-store for the 18th only.

1/2 Archive – 001 Collection

Through the collation and reconstitution of old thrash metal merchandise with other vintage hoodies – mainly consisting of American college and sports merchandise, 1/2 Archive have created a small collection of hooded sweatshirts which explore the themes of juxtaposition of cultures and opposing subcultures in Western society. The collection will be premiered at The Basement pop up store on the 17th August.

In-store for the 17th only.



HIDDENLAB is a Leeds based Menswear brand, crafting contemporary pieces using classic British tailoring practices. All of their products are made in the UK using quality fabrics sourced from local suppliers and mills, Re-interpreting classic streetwear silhouettes with high end materials and craftsmanship. For the Pop-up tour they will be stocking their full RABO range as well as some yet to be seen collaborative Basement pieces

In-store for the 18-19th only.

ARCO MAHERJames2no_border (2)

Arco Maher supplies and showcases the livest and most unique vintage stone island pieces. At the pop up space for The Basement event in London one can expect pieces from the 80/90s Massimo Osti era ranging from beautiful striped marina t shirts with some reflective prints to the softest chenille jumpers as well iconic jumbo corduroy overshirts and padded moleskin sports jackets! There will be around 80-90 pieces on display, with a few pieces from their private collection such as two pairs of 1984/5 heat treated poly vinyl ski sallopettes. The pieces on show range from 1984 to 2003 which shows the expansive and variety of what’s available! They have also installed a collection of images from their differing shoots over the last few months. Additionally, there will be a monitor that’ll be premiering their much anticipated lookbook film! Arco Maher will take you back into Massimo Osti era with memorabilia such as 1992-1994 catalogues available to view. They will also be open to any discussions about the brand and welcome vintage stone island enthusiasts to come and view the clothing and discuss their shared loves!

In-store for the 18-19th only.



The simple aesthetic we bring combining men’s contemporary cuts, with a streetwear influence allows for us to create the modern day silhouette ideal for everyday wear.

In-store for the 17th only.



Leo Mandella’s brand is a visual representation of his love for colours, odd designs and cool visuals. The idea of the phone was inspired by his childhood and the LV design was simply inspired by the colours and co-ordination of the design.

In-store for the 17th only.


No Brand Apparel

No Brand Apparel

“No Brand Apparel, an insight to the production company behind the Name. Simple Style, we’re not re-writing the past, more walking alongside what was good. Clean, Easy & an Eventual Comedy is what we are about.”

In-store for the 18th only.




Set will be showcasing a range of products from past seasons and as well as there latest collection. Some classic set designs that we have seen worn by Skepta Frisco as well as Artist Rejjie Snow. To learn more about Set check out there site here.

In-store for the 20-21st only.