p-rallel, Fredwave and Jeshi drop new collaborative track and video for 'Believe': a melodic house track and promising taste of what's to come from the West London producer.
Familiar baselines and shimmering synth intertwine for catchy, all-purpose banger ‘Believe’, equally at home on a sweaty dance floor and being bumped on your car radio or your AirPods on your tube journey home. With a music video inspired by Jay-Z’s iconic ‘Marcy Me’, the track harks back to a younger p-rallel discovering his passion for music, dreaming of his first club experience with nostalgic references to the noughties era littered both visually and sonically throughout.
Speaking on the track, p-rallel explains: “It’s quite mad because this song was the first song I made after my harddrive broke a while back.I thought I had lost my whole EP. Then I did a session with Fredwave, he was like “just believe in your craft.” I sat on the tune for a while but then revisited earlier this year, thought Jeshi would sound good on it & here you have it, Believe!”. Directors of the video, Ethan + Tom, also add: “We really wanted to capture a sense of nostalgia, transporting the audience back to a time when p-rallel’s passion for music started. That feeling of first discovering something that you know there and then will be your life’s sole purpose.”
BasementApproved went behind-the scenes on the video set to capture some of the atmosphere first hand.
Having ascended to fame in typical teenage DIY fashion, earning his break by responding to Twitter callouts for studio engineers, p-rallel quickly found himself producing for the likes of Rejjie Snow and Playboi Carti. Still only 21, he is now among the most sought after on the London scene, a go-to for the exciting wave of alt-rap coming through in the UK and beyond, with the likes of slowthai, Jeshi, and Lava La Rue counting him as a collaborator. Following the release of breakout lockdown singles with Greentea Peng (‘Soulboy‘), Venna (‘Westborn’) and Lauren Faith (‘Blue Denim Jeans’), released during last year’s lockdowns, p-rallel recently put on a sold-out party at Bush Hall, where he brought a host of friends and fam on stage including some of the hottest names in the scene like Sainte, Kam-bu, Sam Wise & Montreal’s Skiifall.
With a refreshingly DIY approach of bringing up artists around him, p-rallel holds an important position in the changing face of London’s sonic and clubbing landscapes. In his own words, “you only get one come-up”, and p-rallel is certainly one to keep an eye on.
Basement Approved went behind-the scenes on the video set to capture some of the atmosphere first hand.
Check out the track and the accompanying video below.
- 8 minute read